The Madison, WI region is adding more jobs than workers and currently faces a labor shortage. To address this challenge, in 2018, the Wisconsin Department of Workforce Development launched the Commute to Careers program (CtC) to reduce transportation barriers for unemployed, low and moderate-income workers. In October 2018, Union Cab Cooperative of Madison—the largest taxi company in Madison—was awarded a CtC grant to develop an affordable shared ride taxi service.
The development and deployment of Plug-in Electric Vehicles (PEVs) helps reducing energy use, achieve greater energy security, decrease emissions, and provide operating cost stability. To help consumers overcome the higher initial purchase costs of PEVs, and to help promote PEV adoption, government agencies and electric utilities have offered incentives of various design. While the PEV population has grown rapidly since 2011, the PEV market share and the demographics of PEV users varies significantly within and across regions.