Assessing Viability of Carsharing for Low-Income Communities

With the increasing benefits of car-share programs, it is important to understand how individuals characterize each service as well as their familiarity with the availability of programs in their locations. This information could be used to target services more effectively to those who already show evidence of adopting this form of transit, as well as more effectively reaching groups whom we would expect to benefit such as individuals who lack economic resources to own their own cars, but who need on-demand, door-to-door transportation.